Starting in October 2014, Bandai Namco began a promotional campaign for the game, starting with offering " Zestiria" with a 30% price cut on PlayStation Network. Iwamoto worked with Ufotable to make sure the opening successfully conveyed the personalities of the main characters. Anime studio Ufotable created the game's opening and anime cutscenes. Extensive work was needed to make environments distinctive so players would not get lost during exploration.
As part of the character designs, the artists reversed the physical stereotypes associated with the classical elements used by the main Seraphim characters: as stated examples, the fire Seraph Laliah was made petite and gentle in appearance, while the earth Seraph Edna was both shorter than the other characters and wielded great power over a potent element. Iwamoto also acted as the game's art director. The characters were designed by Kosuke Fujishima, Mutsumi Inomata, Daigo Okumura, and Minoru Iwamoto, all of whom worked on previous "Tales" titles. Rose is severely wounded during the battle, forcing Dezel to sacrifice himself in order to protect her, and Zaveid joins the party afterwards. It is then revealed that Dezel's true objective was to enact revenge on Symonne for causing the death of his friend and disgracing Rose's guild. After the party completes the four trials, they fall into a trap by Symonne, a fallen Seraph who works under Heldalf. During his journeys, it is discovered that Rose has a high level of resonance and she becomes Sorey's Squire, joining the party along Dezel, a Seraph of wind who was guarding Rose as part of a secret agenda. After recovering, Sorey learns that there are four shrines with trials that a Shepherd must accomplish in order to become stronger and decides that he must clear them first before challenging Heldalf again. During the skirmish, Heldalf, the Lord of Calamity himself, appears before Sorey and he is almost killed, being rescued in the nick of time by an assassin called Rose. When a war between Hyland and the neighboring Rolance Empire breaks out, Alisha is used by Hyland's military as a leverage to force Sorey and his friends to take part in a battle.
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